|
週次 |
日期 |
單元主題 |
|
第1週 |
9/16 |
Syllabus and Introduction: Please download them before the class. |
|
第2週 |
9/23 |
Syllabus and Introduction: Please download them before the class. |
|
第3週 |
9/30 |
New Economy, Marketing Environment |
|
第4週 |
10/07 |
Company and Marketing Strategy |
|
第5週 |
10/14 |
Customer Analysis
Case1:Jet Blue |
|
第6週 |
10/21 |
Competitor Analysis |
|
第7週 |
10/28 |
Segmentation, Targeting and Positioning (Preliminary thoughts about your final projects are due on 10/27.) |
|
第8週 |
11/04 |
Marketing Research
Case 2: Netflix |
|
第9週 |
11/11 |
Midterm |
|
第10週 |
11/18 |
Marketing Communication Strategies |
|
第11週 |
11/25 |
Advertising and Sales Promotion Strategies |
|
第12週 |
12/02 |
Pricing
Case 3: Dove (Harvard Case) |
|
第13週 |
12/09 |
Product, Service and Branding Strategies |
|
第14週 |
12/16 |
Distribution Strategy |
|
第15週 |
12/23 |
New Product Development |
|
第16週 |
12/30 |
Other marketing issues |
|
第17週 |
1/06 |
Project Presentations (Written reports are due on Jan. 5.) |
|
第18週 |
1/13 |
Final |